Chinese Community Media Campaign

The ECC recently concluded a media campaign targeting the Chinese Community centered on the Beijing Olympic Games and Chinese New Year celebrations. The campaign informed Mandarin and Cantonese Chinese speakers in Sydney about a range of actions they could take to live more sustainably through a variety of Chinese media.  Over 18 Chinese community organisations participated in the media campaign with the ECC.

Outcomes

•    Eight articles were published in Chinese newspapers, reaching an audience of 50, 000 readers.
•    Eight radio talk shows were held in Mandarin and Cantonese, to an estimated listener audience of 60, 000 – 80, 000.
•    224 community service announcements were broadcast to an average audience of 60, 000.
•    2 songs, one in Mandarin, and one in Cantonese were created to promote sustainability.
•    Over 2500 attended three special singing shows in Belmore Park and Chatswood.
•    10 Chinese media organisations attended and reported on the campaign Media Launch.