Privacy Awareness Week 2026 (4 – 10 May) – Protecting Yourself in the Age of AI
Privacy Awareness Week is a global campaign that involves both public sector agencies and citizens and aims to improve understanding and awareness of NSW privacy legislation, and to raise awareness of a person’s privacy rights and agency responsibilities.
Privacy Awareness Week NSW takes place from 4 – 10 May 2026 and this year’s theme is Smart Tech, Smarter Choices – Protecting Yourself in the Age of AI and focuses on how understanding these new technologies empowers people to feel confident, informed and in control of their personal information.
In NSW, your privacy is protected by the:
- Privacy and Personal Information Protection Act 1998 (PPIP Act) which outlines how NSW public sector agencies, including government agencies, local councils, State-Owned Corporations and universities, manage and protect personal information
- Health Records Information Privacy Act 2002 (HRIP Act) which promotes fair and responsible handling of health information. The HRIP Act applies to an organisation in NSW that is a health service provider or that collects, holds or uses health information. This includes both public and private sector organisations.
This Privacy Awareness Week, consider these privacy protection measures to help you be more privacy-conscious:
- Your personal data is valuable, and simple steps like checking app settings and thinking before you share can protect your privacy.
- Use strong, unique passwords for different accounts. This helps prevent unauthorised access to your personal information. Regularly update your passwords to enhance security and enable two-factor authentication wherever possible.
- Be cautious of phishing scams and unsolicited requests for personal information. Verify the source before providing any details as AI has improved the sophistication of many of these scams.
- AI tools can make life easier, but it is important to know what data they collect, how they use your personal information and where your information goes. You should always exercise caution when you using AI tools.
- Never enter your personal information into AI tools unless you know how it will be used.
- Report any data breaches or suspicious activity to the relevant authorities. Stay vigilant and proactive in protecting your information.
As a member of the public, you have a right to have your personal information protected. If you are concerned about a breach of your privacy by a NSW agency, local council, university or State-Owned Corporation, you have a right to request them to conduct an internal privacy review.
The Information and Privacy Commission (IPC) can also help you understand privacy laws in NSW and give you information on how to protect your personal information and assert your rights. Learn more by visiting the Privacy Awareness Week webpage: http://www.ipc.nsw.gov.au/PAWNSW2026
Guidance and resources
The following resources are available via the IPC website and may be of interest to promote to your audiences
Fact Sheets and information:
- A guide to privacy laws in NSW
- IPC Privacy Statement of Jurisdiction
- A guide to protecting your privacy in NSW
- Top Ten Privacy Tips for Citizens
- How to access your personal information from government agencies
- Accessing your health information in NSW
Animations:
- Animation – 12 principles NSW government agencies must follow to protect your personal information
- Animation – 15 principles NSW public & private organisations must follow to protect health information
- Animation – Keeping Secure Online
Translated guidance:
IPC guidance translated in 10 languages
Easy English guides
